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Built in the Home of Champions

Enda was founded with a mission of bringing a bit of Kenyan athletic excellence to runners everywhere and fuelling economic development in Kenya. We developed the world's greatest running shoes incorporating the country’s running history, culture and skills, while at the same time creating jobs. We're initially assembling the shoes in Kenya, with a long-term vision of having the shoes 100% made in Kenya.

We started with a Kickstarter campaign in May and June 2016, and are shipping our first pairs in May 2017.

Co-Founders: Navalayo Osembo-Ombati and Weldon Kennedy

Nava and WeldonNava comes from a village near Eldoret, Kenya, where many of Kenya’s running champions come from. A graduate of the London School of Economics, Navalayo has worked in different places around the world, including the US, UK, Ethiopia, Tanzania and Kenya. She is trained as both an accountant and a lawyer, which explains why she is so interested in risk management, results-based management and writing.

Weldon is a social-change campaigner who has worked on a range of early stage social change startups. After gaining business experience as Managing Director of Change.org in Europe, he co-founded Enda with the belief Kenya should receive greater benefit from it's reputation as a running powerhouse. His half marathon PB is 1:37:39.

Design: Dan Richard

Dan Richard Design is a group of experienced professionals who are passionate about creating successful product solutions. They are students of the consumer – product – brand relationship and believe that gaining insight from these interactions is imperative to creating great design. They have deep knowledge of the footwear industry. Over decades of work, they have used their experience and approach to design to develop award winning product for clients around the world.

Australia Team: Runner's Tribe

We’ve partnered with Sam and Ross of Runner's Tribe to bring Enda to Australia and New Zealand. Here's a bit about both of them:

A 3:50 1500m runner and still training every day, Sam has been heavily involved in the Australian running community since a very young age. Sam Co-founded Runner's Tribe in 2007 and has been involved in its growth ever since. A trained veterinarian, Sam has also previously owned a veterinary hospital in Sydney. Sam views Enda as an amazing initiative and awesome shoe, with significant social impact potential and is excited and motivated to spread knowledge of Enda around Australia and New Zealand.

A 2:37 marathoner, Ross Co-founded Runner’s Tribe in 2007. With an entrepreneurial outlook and a decade in marketing and IT, Ross has been instrumental in the growth and success of Runner’s Tribe. Currently running everyday to honour the gift, Ross full heartedly believes in Enda and the exceptional quality of its products. He also shares Enda's strong desire to create positive social change and is excited to be building the brands story in Australia and New Zealand.


There are more people than we can count who have helped Enda since our inception. However, there are a couple of people to whom we owe a special thanks for their help in our Kickstarter campaign. The first are people who backed our campaign without reward, simply contributing as a vote of support that Enda should exist. The second are our “Harambee Champions”, people who signed up to recruit others to the campaign and collectively brought in more than 100 new backers to the campaign.

To both groups, asante sana. Thank you.

Kickstarter Backers

Harry Evgeniotis
Eugenio Caverzasi
Ronald Olufunwa
Dennis Muchira
Petr Prochazka
Daniel Hopkins
Rich Stead
Ben Goddard
Peter Q Lomax
Adjoa Akoma
Mugo Muna
Tina Lubayo
Rebecca Buckwalter-Poza
Kris Haamer
Eben Marks
Raymond Adijanto
Jean-Pierre Parra
Andrea Dal Vecchio
Sonny Flowenswell
Susie Kinyanjui

Harambee Champions

Nadir Shams
Aaron Tait
Tim Lo Surdo
Ruthie Rosenberg
Michael Davis
Adam Conner
Jay Taneja
Luca Francescangeli
Patrick Schmitt
Nick Allardice
Franziska Seel
Ben Phillips
Thom and Michelle Wallace
Matthew McGregor
Shannon Carroll
Dan Schreter
Sasha Kinney
Tom Allen
Zachary B
Patrick Morton
Tom Baker
Mark Samburg
Emily Alpert
Sarah Soulie
Tom Farrand
Paul Sullivan